A lot of solar companies don’t have a people problem. They have a process problem. In this episode, Joe talks with solar trainer and industry veteran Emmett Muckles about why missing...
Commercial solar O&M sounds like easy recurring revenue - until the travel, downtime, staffing, and service calls start piling up. In this episode, Hervé talks with Michael Schwarz f...
Tony Rodriguez has spent nearly three decades mastering one thing: getting homeowners to say yes without feeling sold. In this episode, Hervé talks with the retail marketing leader b...
Josh Goldberg has built three different solar companies, and each one taught him something the industry is still wrestling with today. In this episode, Hervé sits down with the found...
Barry Cinnamon has been through just about every solar cycle the industry has seen. In this episode, Hervé sits down with the founder of Akeena Solar to unpack what 25 years in solar...
Most commercial solar conversations focus on panels. This one focuses on capital. In this episode, Hervé sits down with Luk Verdonck, VP of Commercial at BluePath Finance, to unpack ...
Most solar ads look the same... cheap panels, big discounts, and “free solar” hooks that make serious homeowners roll their eyes. In this episode, Joe sits down with Jude Cornish fro...
Customer acquisition in solar is still way too expensive and Scott Rosenberg thinks data can fix a big chunk of it. In this episode, Joe sits down with the co-founder and CEO of 257 ...
Shift Energy Group is trying to do something hard: grow across Canada without losing the local trust that makes solar work. In this episode, Hervé talks with Rich Lindquist and Chris...
John Sheldon has seen solar from just about every angle (from selling $8-per-watt systems in the early days to helping scale some of the industry's biggest customer acquisition engin...
Interconnection is one of those things most solar companies don’t think about...until it becomes the thing slowing down the entire business. In this episode, Hervé sits down with Vau...
Most solar companies hit a ceiling and never break through. Geoff Mirkin did, building Solar Energy World into a $100M business and taking it all the way to a successful exit. In th...
What does it actually look like to build a solar company with purpose, and not lose your edge? In this episode, Joe Marhamati sits down with Maria Kingery (360Impact, Southern Energ...
From racing solar cars to running a renewable energy conglomerate, Ismaël Ben-Al-Lal has seen every phase of this industry up close. In this episode, he calls out what’s changed (and...
Andy McCarthy went from building a solar company in his garage to successfully exiting and he shares the real story behind that journey. In this episode, he breaks down the Australia...
Nathan Charles from Enphase joins Hervé to unpack the next phase of solar: where hardware innovation, software intelligence, and system integration converge. They discuss how custome...
Selling your solar company isn’t just about the numbers, and Lisa Hedrick makes that clear fast. In this episode, Hervé sits down with the M&A attorney to break down what actually dr...
Reeves Clippard from A&R Solar joins Hervé to talk about what it really takes to play the long game in solar. They get into strategy, shifting policies, and why companies that think ...
Solar isn’t just hardware anymore...it’s software, data, and intelligence layered on top. In this episode, Hervé talks with Jayant Somani from Enphase about how digital tools are res...
Distributors don’t just move boxes, they shape markets. In this episode, Hervé sits down with Hamza Arshad from Greentech to talk about what’s really happening at the distribution le...
