John Sheldon has seen solar from just about every angle (from selling $8-per-watt systems in the early days to helping scale some of the industry's biggest customer acquisition engines). In this episode, he shares lessons from Akeena Solar, Red Ventures, and Renu Energy, breaking down why so many installers struggle to turn sales into profitable installs. They dive into customer acquisition costs, operational bottlenecks, referrals, software workflows, and the partnerships that separate thriving solar companies from those constantly fighting fires.

If you're trying to grow without sacrificing margins, this conversation is packed with hard-earned wisdom.