Customer acquisition in solar is still way too expensive and Scott Rosenberg thinks data can fix a big chunk of it. In this episode, Joe sits down with the co-founder and CEO of 257 to talk about Pink, their AI-powered platform that helps installers find the homes most likely to go solar, add batteries, join VPPs, or need energy upgrades. They get into lookalike modeling, direct mail, Meta ads, soft costs, post-IRA survival, and why the next era of solar marketing will not be “spray and pray.” If you’re trying to lower CAC and stop wasting money on bad leads, this one is worth a listen.