Mo, Good Faith Energy's CEO, doesn’t hold back in this episode—he gets real about what it takes to run a solar company the right way. From ethical sales and rock-solid installs to actually supporting customers after the panels go up, he shares hard-earned lessons on doing things with integrity. If you've ever wrestled with misaligned teams, marketing headaches, or just want a no-BS look at how to grow with heart—this one's for you.